Tuesday, 31 January 2017

Promotional Video Production: Sample



Brief
The client required a video showcasing the Camden and Chalk Farm area for prospective buyers in other countries. The video was to have a very specific look and feel to tie in with the website, branding, and to appeal to the target market. They had worked with other production companies, but wanted to see if they could achieve better results.

Production/Exhibition
Following more detailed discussions, filming took place around the Camden area, the style of edit would require a large quantity of individual shots. These were taken with a DSLR camera to give a greater depth of field and to give the final video a very stylised look. The content was intercut with CGI fly-through’ s produced by the client and set to music. The client was delighted with the final edit, and a second project is currently in pre-production as well as plans for an extensive range of video clips to be interspersed through the agencies’ new website.

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