Key Terms for Units 6 + 32

Language/Points to discuss for Practical Skills Unit

1. Video/Audio Equipment: 

• Cameras; lenses; tripods; lighting; camera controls
• Framing; composition colour balance
• Microphones; noise; interference; recording levels
• Checking equipment; cables; health & safety; risk assessment

      2. Liaising with clients: 

• Meetings; feedback; questioning; note-taking
• Audience demographics; age; gender; genre

      3. Appropriate procedures to complete productions for clients: 

• Roles: editor; cinematographer; producer
• Pre-production: schedules; recce; consent forms; scripts; storyboards
• Production; liaison with client; using appropriate equipment (light/sound)
• Post-production: transitions; effects; inserts; relation to brief; liaison with client
• Teamwork: discussion; safety

Language/Points to discuss for Promotional Video Production Unit

1. Codes & Conventions for promotional video production

• Style: informational; montage; talking heads; Content; form; promo; sales; information
• Current practice: film; video; equipment; editing; effects; formats; files 

2. Planning promo video 

• Client liaison: purpose; content; style; budget; audience needs
• Development: content; style; proposal; scheduling; resources; locations; equipment
• Health & safety: cabling; lifting; risk assessment; electrical equipment
• Legal/ethical issues: copyright; permissions; age; gender; race

     3. Be able to produce promo video 

• Production: techniques; single/multiple camera; sound; location; formats; communicate with client
• Post-production: log material; edit; rough cut; final edit; transitions; graphics; sound; file type

      4. Be able to reflect on own promo video work 

• Finished product: technical quality; suitability for purpose; meeting deadline; client feedback; audience feedback;
• Production skills: technical competence; time management; teamwork
• Format: presentation; written report